

The PBS team, Joan Pradells' brand, reached out to have us analyze their Online Store and rebuild it to increase their conversion rate and average order values.

Before - 1,43%

After - 2,2% (+50% Increase)

How did we do it?
Collections Page
We improved the Collections page by introducing a product filtering system as well as visual category navigation. All with the goal of increasing the percentage of people who reach the product page they're looking for.
Product Page
We improved the Product Page focusing on maximizing the brand's conversion rate and average order values.
- Dynamic navigation bar (varies by product)
- Sticky Add to Cart on Desktop, fixed on Mobile
- Quick Checkout buttons
- Highlighted benefits to overcome the brand's customer profile objections
- Real reviews and Social Proof
- Low Stock Urgency alert
- Highlighted labels to make brand offers visible
- Complementary products (Upsells)
- Related or Recently Viewed products
Search System
We fixed the display of links to all store collections, adding quick links to "Popular Searches" that hide during a search to give the product more prominence and help users find it.We added Synonym Strategies to fix all searches that returned no results with the old system.
Cart
We improved the mini-cart to maximize the percentage of people that reach the checkout screen as well as the AOV.
- Fixed and increased the visibility of the free shipping announcement bar
- Added an urgency banner to warn that items are not reserved
- Added Upsells and increased the visibility of offer labels
- Increased the visibility of the Checkout button and added the Secure Payment badge
- Added variant switching functionality without leaving the Cart
Navigation System
We improved the Navigation system, changing the category order and making it more visual to help users find what they're looking for and reduce the bounce rate.This, among other things, allowed us to reduce the brand's bounce rate by 14.42%.
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Hannibal Laguna Collection
Milfshakes.es
Beanywoodcafe.com
SugarPapi.es
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